Marketing Automation Boot Camp: Convert Marketing and Sales Processes in the New World Buying Behaviour.
Reinhard Janning, marketing thought leader and author of the highly recommended book “Kunden kaufen, wann sie wollen” about the new way of customer buying and lead management will lead this optional 4 hour boot camp on marketing automation. Participants will be provided with tips and tools on using marketing automation technology to increase customer acquisition and loyalty. Case studies and best practices will be shared on how to integrate and optimize lead nurturing using marketing and sales technology with an e-commerce database and/or CRM system. Topics covered will include:
- Customer Satisfaction
- Customer Retention
- Revenues
- Profitability
Lead speaker: Janning Reinhard, CEO Europe &APAC, DemandGen AG ( Europe)
Workshop Facilitator: Zsolt Renyi, CEO Founder and Chief Awesomeness Officer at iKaland.hu
Workshop Facilitator: Efe Yucemen, Sales Manager at Emarsys UK
Case study presenters: Heinz Schwyter, CEO Homegate / Rob Hage, CEO Digital Community Holdings
As many publishers know, riches can be made by finding those hidden gems in your existing horizontal classified site. Join ICMA’s Sharing Best Practices roundtables and choose the niche of your choice to share insights, opportunities and threats from your experience and that of other like-minded classified media publishers and thought leaders. For those ICMA participants without a niche group we are offering roundtables for innovation and process improvements. There is a sharing best practice for every attendee. Each Sharing Best Practice session will last 90 minutes so that attendees can select two roundtable discussions.
You must complete the required survey to qualify to participate in your selected roundtable. We will inform you of your acceptance to a roundtable prior to the Athens conference. Please be ready to share two case studies: one successful monetization initiative and a failed initiative relevant to your selected round table niche in the past 12 months. These case studies do not have to be written but you need to be prepared to share information about the size of your investment in the initiative and the ROI realized and expected. Vendors and speakers will be permitted to attend on selected roundtables.
Turn a great idea into an extraordinary solution for the real world with extraordinary technology. Rob Meadows of Originate will lead this interactive workshop where participants will:
Participants will leave this experience having learned how to take an idea for a digital product, build a digital prototype and test it on some real users to get feedback. Valuable lessons for any organization’s intrapreneur.
